About Us

We believe that our relationship with others is the most valuable currency and have thus chosen to focus on what’s truly important; our customers, who are at the heart of our business. As we built our businesses through relationships, our unwavering commitment continues to shine through as we integrate and innovate our value-added services into an all-inclusive business solution. We believe in ‘The Goldbell Touch,’ where we are with you every step of the way, providing a responsive and continuous service. Forging friendships and driving forward as one – it’s more than just business for us.

The Fastest Growing Non-Bank Financial Institute In Singapore

Trusted By Enterprise Singapore

One-Stop Comprehensive Financial Solutions

We Are GB Helios

Humble Beginnings

In 1980, our Chairman, William Chua, and his father, the late Mr. Chua Kim Cheng, founded Goldbell to distribute, sell and lease industrial vehicles and equipment to businesses in Singapore.
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Since then, the Goldbell Group has been many businesses' leading local and regional partners.

Goldbell Founder, Humble Beginning with William Chua

GB Helios: Growing Together

In 2015, GB Helios (previously known as Goldbell Financial Services) was established by Mr. Alex Chua to help businesses in Singapore, especially SMEs, with financial loans.

Today, we are one of the leading non-bank financial institutions to offer one-stop financial solutions - from Factoring, Term Loans, and Business Property Loans to customizable alternative financing solutions such as Embedded Financing, Venture Debt, and Revenue-based Financing.

We look forward to growing with our partners and clients through seizing opportunities and tailored financing backed by strategic connections.

Our Partners

Member of
Goldbell Group

>40 Years
Experience in Automotive Industry

>$1 B
Disbursed Since Inception

>1500
Clients Served & Counting

Participating Financial Institution

The Future Is Now

The market landscape is ever-changing, and we pride ourselves on being able to innovate and tap into technology to push ourselves and our clients to grow together. We envision ourselves to be:
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An Accelerator - To seize new opportunities for our customers’ benefit as markets move faster through digitalization.
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‍A Game-changer - To dare to lead in this disruptive market with our innovative solutions.
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‍An Enterpriser - To champion the success of our clients through intelligent financing backed by strategic connections and a thirst for growth.

GB Helios - Proactive. Progressive. Pro-Business.

Our Management Team

Alex Chua

Founder

Teo Ser Foong

Head of Growth

Tan Chun Hao

Head of Sales & Strategic Partnerships

Ngan Lai Peng

Head of Automotive

Gary Toh

Head of Automotive Sales

Michelle Tan

Head of Operations

Clara Tan

Head of Finance & Operations

Ewe Kah Bun

Head of Technology & Operations

Lionel Chiong

Managing Director
(GB NXT)

Eddie Lee

Director
(Pilon)

Our Management Team

Alex Chua

Managing Partner

Arthur is the Chief Executive Officer of Goldbell Group with over 13 years of experience in the industrial vehicles sector.

Head of Growth

Teo Ser Foong

Kelvin spearheads the Group's mobility accelerator venture under three main verticals - Sharing Economy, Electric, Autonomous.

Tan Chun Hao

Head of Sales & Strategic Partnerships

Wye Houn is the Goldbell Director of Future Mobility & Head of MoveSG Accelerator.

Ngan Lai Peng

General Manager (Auto)

Gene is an accomplished venture investor and entrepreneur who has taken both local and regional companies worldwide.